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ENTERTAINMENT LAW.
OPENING A BAR, RESTAURANT OR NIGHTCLUB: A LEGAL & BUSINESS
OVERVIEW
BY ERIC C. BELANGER
Please note that this article is based on the requirements of
Massachusetts law and the 2006 economic market for establishments located in
the metro-Boston area. Please click the link below if you would like information regarding opening a
bar, restaurant or nightclub in another locality or state.
INTRODUCTION.
Owning a bar, restaurant
or night club can be an exciting opportunity and a lucrative business
venture. However, along with bar, restaurant and nightclub ownership
come a host of complex legal and business issues. ENDEAVORLEGAL attorneys regularly advise bar, restaurant and
nightclub
entrepreneurs regarding business
planning, debt and equity financing, acquisition of commercial space,
operation and purchase and sale of hospitality and entertainment
establishments. The following is a general overview of many of the issues
that must be considered when an entrepreneur is engaged in the process of
purchasing and operating a bar, restaurant or nightclub.
Click here to contact us regarding the
process of
opening a bar, restaurant or nightclub
LIABILITY CONCERNS.
Ownership and operation of a bar, restaurant or nightclub should be
conducted under the umbrella of either a
corporation or
limited liability company.
Hospitality and entertainment establishments are vulnerable to many types of
legal claims; as such, owners must protect their personal assets (such as
primary residence and retirement savings) from law suits arising in
connection with the business of the bar, restaurant or nightclub. Learn
more about
corporations
and
limited liability companies and
the limited liability protections they offer by clicking on the appropriate
term.
The
following links contain information regarding business and taxation
considerations in determining the choice of entity for the business venture:
Choice of Entity Considerations - Business.
Choice of Entity Consideration - Taxation.
You may
also be interested in:
Incorporating in Massachusetts.
An overview of the processes and considerations involved in starting and
operating a business corporation in the Commonwealth of Massachusetts.
Organizing a Limited Liability Company in
Massachusetts.
An overview of the processes and considerations involved in starting and
operating a limited liability company in the Commonwealth of Massachusetts.
Dram Shop Laws. In addition to general litigation concerns, bars,
restaurants and nightclubs can be found legally responsible for certain
incidents occurring in connection with the operation of the establishment
under what are known as “Dram Shop Laws.” These laws are applicable in the
following circumstances:
Intoxicated
patron operates a motor vehicle and causes harm to a 3rd
party.
Intoxicated patron causes injury to his or her own person.
Intoxicated patron causes injury to a third party not resulting from a motor
vehicle.
Establishment does not take appropriate measures to ensure that alcohol is
not served to persons under the legal drinking age.
Owner
or employee serves patrons who are noticeably intoxicated.
Death as a result of the deceased being intoxicated.
STATE AND LOCAL
REGULATION.
Zoning. Once
suitable commercial space for a bar, restaurant or nightclub has been
located, it must determined whether the selected location is properly zoned
to be operated as such an establishment. The answer may be clear if an
existing business (or “ongoing concern”) is being considered for purchase.
However, if the space has not previously been operated as a bar, restaurant
or nightclub, the zoning board of the city or town in which the property is
located can provide the answer.
Doing Business As (DBA).
If the bar, restaurant or nightclub is to be operated under a name other
than that of the
corporation
or
limited liability company that
owns and operates it, Chapter 110, Section 5 of the Massachusetts General
laws (MGL) requires that such name must be registered with the Clerk’s
Office of the municipality in which the establishment is anticipated to
operate.
Regulation of Sale of Alcoholic Beverages.
The sale and service of alcohol in Massachusetts is governed by MGL Chapter
138 and regulated by the
Massachusetts Alcoholic Beverages Control Commission (“ABCC”) and the local
authorities of the municipality in which a particular venture is located.
MGL
Chapter 138, Section 12 requires that enterprises wishing to serve alcohol
to customers obtain a “Common Victualler License” from the municipality
where the establishment is located. Further, a “Food and Health Permit”
must be obtained from to the Board of Health of the town or city where the
bar or nightclub is to be operated.
Licenses to serve alcoholic beverages, also known as “pouring licenses,” are
divided into five types, all-alcoholic, wine only, malt only, or wine and
malt. The various types of pouring licenses vary greatly in cost and
availability. In fact, most licenses must be purchased from an existing
licensee as the vast majority of municipalities have issued the maximum
number of licenses permissible under the law.
Community Relations.
Prior to formally beginning the process of applying for a license to sell
alcoholic beverages, the ownership group is advised to introduce itself to
potential neighbors and inform them of the anticipated purchase or opening
of the bar, restaurant or nightclub. The ownership group should also be in
contact with neighborhood community groups and schedule meetings to make
presentations and answer community questions regarding the business plan to
alleviate concerns regarding ownership’s business concept. If the members
of the community are not in favor of the entrepreneurs’ ownership of the
bar, restaurant or nightclub they will likely appear at both state and
municipal licensing hearings and voice their dissatisfaction, which will
likely jeopardize the license’s approval.
Obtaining the Liquor License.
A license to sell alcoholic beverages is obtained by submitting an
application to the municipality where the bar, restaurant or nightclub is to
be located. This application is forwarded to the ABCC, which must also
approve the application. If approved by the ABCC, the application is
returned to the municipality for issuance of the license.
Entertainment Licenses.
In addition to a license to serve alcohol, entertainment licenses must also
be obtained from the municipality where the operation is to be located.
Entertainment licenses allow an establishment to provide its customers with
such amusements as television programming, jukeboxes, karaoke, live
entertainment, lottery, dance, and the like. Ownership should familiarize
itself with community committees and the types of licenses they tend to
approve and deny. Once it has been determined that ownership does not
anticipate substantial resistance, it should go through the community
relations process described above to ensure that particular entertainment
will be approved.
An
entrepreneur may wish to open a venue for live music or a pool hall in a
particular location, for example, but the community in which he hopes to
operate may either have a town ordinance against such an establishment or
community groups may consistently speak out against the opening of such a
venue in their neighborhood. If this is the case, it is wise to select
another locality for the operation or choose a different bar, restaurant or
nightclub concept for the location selected.
BUSINESS PLAN. Entrepreneurs endeavoring to become involved in the bar, restaurant or
nightclub industry must prepare a detailed business plan to guide them
through the process of opening and successfully operating their
establishment. The business plan is a necessary and valuable tool for
attracting investors and obtaining business loans.
Click here
to
read more about preparing a business plan.
START-UP COSTS.
Start-up costs for opening a bar or nightclub vary greatly and depend in
large part on what type of establishment an entrepreneur wishes to open and
where the operation will be located (urban versus suburban setting).
Generally, establishments can be broken down into five categories:
neighborhood pub, sports bar, microbrewery, beer and/or wine bar, and
nightclub.
Neighborhood Pub.
Start-up costs for a neighborhood pub typically range from $100,000 to
$500,000 depending on the size and design of the bar and the neighborhood in
which one wishes to open.
Sports Bar.
Start-up costs for sports bars tend to be significantly higher than that of
the neighborhood pub as considerable amounts are spent purchasing or leasing
the latest technology (including satellite television service, plasma screen
monitors and sound and media systems), and leasing a greater amount of
commercial space than is necessary for the typical neighborhood pub.
Opening a sports bar can witness start-up costs ranging from $150,000 to in
excess of $1,000,000.
Microbrewery.
Opening a microbrewery can be an expensive endeavor as in addition to the
start-up costs associated with neighborhood pubs and sports bars, brewing
equipment must be purchased and the services of an experienced brewer may be
required.
Beer and Wine Bar.
This type of establishment is normally smaller in size than other types of
operations; as such less money generally need be allocated to obtaining
commercial space. Another cost savings factor is that the operation
requires only a license to serve beer and wine which, in most circumstances,
is much less expensive to acquire than other types of licenses to serve
alcohol. For these reasons alone, it often requires much less start-up
capital to open a beer and wine bar than any other type of establishment.
Note that the inventory cost of procuring an extensive beer or fine wine
selection may inflate the start-up cost of opening a bar geared toward
attracting (i) persons with a taste for exotic malts and/or (ii) wine
connoisseurs.
Nightclub.
Nightclubs come in many varieties from the small cocktail lounge to dance
mega-club or live music venue. Nightclub start-up costs can extend into the
several millions of dollars depending in large part on the cost of obtaining
and building out commercial space, the expense of acquiring the necessary
media systems, payroll costs and pre-opening marketing expenditures.
Restaurants.
Restaurants come in virtually infinite varieties from small ethnic concepts
and delis to upscale steak houses and other large fine dining
establishments. The start-up costs associated with opening a restaurant
depend on concept, location, space required, necessity of acquiring a
license to serve alcoholic beverages, cost of inventory and numerous other
factors. Start-up costs can begin at $75,000 and extend into the several
million dollar range.
In
general, for all types of hospitality and entertainment establishments, the
cost of inventory is an important factor to consider when budgeting start-up
capital needs. Inventory costs will vary depending on the size of the
operation, but often begin at between $15,000 to $20,000 for a smaller
neighborhood pub and increase substantially according to the particular
concept and capacity of each bar, restaurant or nightclub.
FINANCING.
Most
fledging entrepreneurs do not have the kind of capital necessary to open a
bar, restaurant or nightclub readily available. As such, it is common for
the aspiring owner to seek outside sources of funding to purchase and open
the business. An entrepreneur is faced with two options when seeking
capital to finance his vision: Debt (also know as Credit) or Equity
Financing.
Debt (Credit) Financing.
The business borrows money from a bank, other financial institution or
private lender pursuant to the terms of a promissory note, security
agreement and related documents. The amount borrowed must be repaid with
interest over the course of a specified period of time or in the form of a
“balloon” payment at the end of the term of the loan.
Debt
financing can be a risky proposition for new business ventures as many
lending institutions require the entrepreneur to personally guaranty the
loan (which means it becomes the personal obligation of the owner rather
than solely an obligation of the business). Lenders also often require the
assets of the venture to be pledged as collateral for a loan.
One
disadvantage to debt financing is that loan payments must be made each month
regardless of how well the business is doing during that particular time
period. If payments are not made, the venture will be in default under the
terms of the loan. Default typically results in the lender seizing and
potentially selling the assets of the business (and of the entrepreneur if a
personal guaranty is in effect) in order to obtain satisfaction for the
outstanding amount of the loan. In addition, each monthly payment of
principal and interest is a fixed cost during the life of the loan
increasing the business’ monthly breakeven point. The company generates
profits for its owners only after reaching the breakeven point.
New
businesses are typically subject to lending at higher interest rates than
well-established businesses as they are viewed as a greater risk of failure
and non-payment. However, lower interest rates are typically available in
connection with the purchase of real estate as it possesses value separate
and apart from the success or failure of the business venture.
Despite the downsides to debt financing described above, an entrepreneur may
need to obtain loans to open his business if he can not obtain the necessary
funding from equity investors. Additionally, ownership may want to use debt
to finance the operation if it is extremely confident that the business will
be a “home run,” as once the loans are paid off the entrepreneur alone will
reap the benefits of the business’ success rather than being forced to share
profits of with passive equity investors on an indefinite basis.
Equity Financing.
The entrepreneur wishing to fund his venture through equity financing sells
a percentage ownership interest in the enterprise (typically in the form of
stock of a corporation or units of limited liability company interest) to
investors in exchange for cash. Investors may be friends and family, “angel
investors” or venture capital firms.
The
entrepreneur and the investors share ownership of the operation and its
profits and losses. Unlike a debt-financed business, the equity-financed
venture may reinvest revenue generated from operations to expand or “grow”
the business rather using those funds to make fixed monthly loan payments.
Ownership also avoids making personal guaranties or granting a senior
security interest in the assets of the business to equity investors.
Passive equity owners reap the rewards of their investment only when there
are excess monies available, pursuant to negotiated arrangements between the
entrepreneur and the investors, and/or upon sale of the operation.
Successful operations typically pay dividends and make distributions to
investors on a quarterly or semi-annual basis.
One
benefit of equity financing is the increased net worth of the business as
there is no liability associated with large debt repayment obligations.
This increased net worth permits the business to be more creditworthy - and
therefore a better candidate for any debt financing that may be necessary to
get the business on its feet.
Business owners often use a mix of equity and debt financing to start their
business. For example, the entrepreneur will gather investors to fund the
business portion of the endeavor and obtain a bank loan for a majority of
the purchase price of the real estate where the business will be located.
In another scenario, the entrepreneur may wish to sell only a certain
percentage ownership in the venture but need monies in excess of the amount
received from investors to get the business up and running – he may acquire
this capital through a mix of debt and equity financing.
PURCHASING A PRE-EXISTING
ENTERPRISE.
It
is typically in the best interests of the business venture to purchase only
the assets of a pre-existing bar, restaurant or nightclub. Purchase of the
shares of the corporation owning the operation can be dangerous as the new
owners also take on all known and unknown liabilities of the existing
business. For this reason alone, the purchase of the pre-existing business
should, in most circumstances, be conducted as an asset purchase by a new
entity organized for the purpose of acquiring the operation. The asset
purchase agreement must include provisions requiring the seller to pay all
the debts of the business prior the closing of the purchase and sale.
It
is to the advantage of the new owner to buy the shares of a corporation that
owns the assets of the operation if it is the only method of obtaining the
venture’s indispensable non-assignable contracts, permits, and licenses.
The purchase of the shares of an existing corporation will not alleviate the
new owner of the necessity of obtaining the permission of the state and
municipal regulatory agencies to purchase the license to serve alcoholic
beverages from the previous owner.
REAL
ESTATE.
Leasing.
Leasing the real estate where the business will be located can be an
attractive option for a new venture as it is less expensive in the short
term. It also provides the new business owner with the ability to abandon
the property after the lease term if the business is unsuccessful.
Many
commercial leases are for terms of five years with tenant options for one or
more five year extensions. If possible, a new business owner should
negotiate an “option to purchase” into the lease – or at least a “right of
first refusal” on any proposed sale of the property.
One
downside to leasing is that the build-out which is typically funded by the
business becomes the property of the owner of the real estate. Another
downside to leasing is that rent payments generate revenue for the owner of
the property and this is money lost to the entrepreneur. It may be in the
best interest of the business to consider purchasing the leased real estate
once the business has been profitably operating for a reasonable period of
time.
Purchasing.
One advantage to purchasing the real estate where the bar, restaurant or
nightclub will be located is that the business will not be faced with the
whims of the landlord such as increased rents in future lease terms, refusal
to renew a lease, eviction, taking over the improved property for his own
financial gain, and sale of the property to an unfriendly third party. The
entrepreneur also benefits in a thriving real estate market as the growing
equity in the real estate increases the overall value of the venture.
Ownership of the real estate and the business should be held by two distinct
legal entities so that the investment in the real estate is shielded in the
event of a judgment against the business.
Additional ownership benefits include tax deductible interest payments on
the mortgage, deductible depreciation of the property, rental income from
any portion of the property not used by the business, freedom to renovate or
improve the property for the financial benefit of the ownership.
INCOME TAXATION.
The
Federal government requires that all new businesses apply for an Employer
Identification Number (EIN). An EIN may not be required if the business is
owned by a single member limited liability company.
Income taxes are determined by estimating the business’ income and paying
taxes based on such estimates on a quarterly basis. This procedure is
necessary regardless of how the business is organized. If, at the end of
the year, it is determined that the business underestimated its income
underpayment penalties will be assessed.
New
business owners should establish a relationship with a certified public
accountant or experienced bookkeeper prior to opening for business.
CERTAIN EMPLOYMENT ISSUES.
Hiring. It is
important for business owners to be aware of the legal requirements of the
hiring process.
The
employer is responsible for completing an I-9 Form (Employment Eligibility
Verification) for each employee.
The
employer must abide by the Equal Employment Opportunity Commission
guidelines which provide that an employer, when advertising for a position,
must focus only on the skills and experience necessary for such position.
Title VII of the Civil Rights Act of 1964, the Americans with Disabilities
Act (ADA), and the Age Discrimination in Employment Act (ADEA), prohibits
discrimination in any facet of employment including the following: hiring; compensation;
assignment; classification; advertisements for employment opportunities;
recruitment; testing; training; apprenticeship programs; and other terms and
conditions of employment.
Employers are permitted to access public arrest and conviction records but
are prohibited from inquiring about, maintaining a record of, or basing any
employment decision on arrests or prosecution not leading to conviction; a
first conviction for drunkenness; simple assault; speeding; minor traffic
violations; disturbance of the peace; misdemeanors where the date of
conviction or the end of any period of incarceration was more than five
years prior (provided there have been no subsequent convictions within those
five years); any record of a court appearance which has been sealed under
state law; and any juvenile record unless the juvenile was tried as an adult in
Superior Court.
Certain Taxes and Payroll Obligations.
At
least four deductions are required to be made from an employee’s paycheck
for tax purposes: Federal income, Social Security, Medicare, and state
income tax. The employer must match the amount deducted from the employee’s
paycheck for Social Security and Medicare.
The
business is responsible for providing Form W-2 to each employee annually
showing wages paid and taxes withheld for the year. Copies of the Form W-2
must be filed with the Social Security Administration and with the
Massachusetts Department of Revenue. The employer must also file Form WR-1
(Employers Quarterly Report of Wages Paid) with the Massachusetts Department
of Revenue to track quarterly wages paid to all employees.
Employers are further required to register with the Massachusetts Division
of Unemployment Assistance (DUA) by submitting a Form 1110 (Employer Status
Report). The DUA determines whether the employer must pay unemployment
insurance contributions. New business owners should speak with an
accountant and payroll service provider regarding taxation, payroll and
other employer obligations.
Workers' Compensation.
MGL
Chapter 152 requires all employers to carry workers’ compensation insurance
for each employee.
Workers’ compensation insurance need not be maintained for members of
limited liability companies, partners of partnerships or sole proprietors,
but the business owner may elect to carry coverage for such persons.
Corporations are required to carry worker’s compensation insurance for
shareholders of a corporation who are also employees; however in the case of
a corporate officer who owns at least a 25 percent (25%) interest in the
corporation, the corporation may elect not to provide coverage for such an
individual. When
an employee becomes incapable of working for five or more days due to an
occupational injury, illness or death, the business must file with the
Department of Industrial Accidents (DIA) and with its insurance carrier.
Once the insurance carrier receives the notice it must either pay the claim
or notify the employee and the DIA that it intends to contest the claim.
A
business is not required by law to hold an employee’s position until he is
able to work; however, it is required to give that employee preferential
treatment in the rehiring process once he is able to work.
INSURANCE.
It
is crucial that the bar, restaurant or nightclub be properly insured. The
necessary types of insurance coverage include general liability, property
(building, contents, tenant improvements and loss of income), liquor
liability, assault and battery, and workers compensation/accident injury.
Insurance costs vary depending on the applicant and the insurance company;
however, costs can be in the range of and exceed $20,000 to $30,000
annually.
ONGOING LEGAL OBLIGATIONS.
Once
the establishment is in operation, there are many legal obligations that must
be adhered to including state fire codes, statutory and ABCC mandated
rules and regulations regarding the service of alcoholic beverages, board of
health requirements for the service of food and beverages, compliance with
equity and debt financing arrangements, annual renewal of liquor and
entertainment licenses, payment of Federal and state taxes, maintenance of
insurance polices, annual payments to and filings with the Secretary of
State, compliance with state corporate or limited liability company law, and
so forth.
NOTICE AND DISCLAIMER.
The
information provided should not be taken as a comprehensive guide to the
complex processes involved in the purchase and operation of a hospitality
and entertainment venture.
Click here to contact us regarding the
process of
opening a bar, restaurant or nightclub
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